Mobile Coupon Stats Marketers Need to Know

In a time where convenience and deals drive consumer behavior, mobile coupons have become a game-changer for brands and retailers looking to attract and retain customers. Mobile discounts are no longer just an added perk—they are an expectation. With the global mobile coupon market projected to grow to a staggering $1.6 trillion by 2030, it’s clear that brands need to prioritize mobile-friendly savings strategies.

So, what does this mean for today’s marketers? Here are the key stats that highlight the growing influence of mobile coupons and the effect they have on consumer purchase and retention. 

Coupons Drive Customer Acquisition

Consumers love a good deal, but did you know that coupons play a major role in customer acquisition? In fact, 86% of online shoppers say they are more likely to try a new business because of a coupon, with 39% saying they are much more likely to do so. If your brand isn’t offering coupons in a convenient and meaningful way, you could be missing out on valuable new customers.

In-Store Shopping Is Going Digital

While e-commerce has seen explosive growth, 35% of consumers still use mobile coupons while shopping in-store. Shoppers are blending their online and offline experiences, using their mobile devices to access savings at physical retail locations. This highlights the importance of seamless omnichannel marketing strategies, ensuring that mobile coupons are easy to find and redeem both online and in-store.

Consumers Act Fast on Digital Deals

One of the biggest advantages of mobile coupons is their immediacy. Unlike traditional paper coupons that often get lost or forgotten, digital coupons often drive direct action:

• 82% of consumers who receive a digital coupon redeem it within a week.

• 30% use it within a day of receiving it

For marketers, this means that timely, well-targeted coupon campaigns can yield quick conversions. Whether you’re looking to boost sales for a weekend promotion or increase foot traffic, digital coupons are a powerful tool to drive immediate engagement.

The Shift From Print to Digital Coupons

The days of clipping paper coupons from newspapers and magazines are fading. In 2023, 67% of consumers used mobile coupons, compared to 59% who used traditional paper coupons. Americans are increasingly opting for mobile-based offers over printed alternatives like free-standing inserts (FSIs), signaling a shift that marketers cannot ignore.

As consumer behavior continues to evolve, businesses that integrate mobile coupons into their mobile marketing strategies will be best positioned to capture attention, drive sales, and build long-term loyalty.

Final Thoughts

If you haven’t already, now is the time to embrace mobile coupons as a key component of your marketing strategy. Consumers are actively searching for mobile discounts, using them both online and in-store, and redeeming them quickly. With this in mind, brands that invest in mobile couponing strategies today will have a significant competitive advantage in the years ahead.

Source: https://capitaloneshopping.com/research/coupon-statistics/