Mobile wallets – like Apple Wallet and Google Wallet – are native to modern shoppers, and exist in the same place we scroll on our favorite apps: our smartphones. With just a few taps, mobile-first consumers can toggle between scrolling on their favorite social channels and adding a relevant promotion in the form of a mobile wallet pass.

So how does a pass get from a social media ad campaign to your consumer’s mobile wallet?

Traditional forms of CPG marketing have proven to be an effective way for brands to acquire and retain loyal consumers. Mobile wallets enhance many aspects of this goal. One key example through mobile multi-retailer offers that can be used just like a manufacturer coupon and include a secure, single-use barcode scannable at over 40,000 store locations nationwide.

In the ever-evolving landscape of customer marketing, brands are looking for the most effective ways to reach their target audience.

The distribution of mobile wallet passes, such as those found in Apple Wallet or Google Wallet, has also come to evolve with the times.

But how exactly do these passes find their way into the hands of consumers?

Generation Z are paving the way for many new technologies and trends. In the retail space, one of the largest trends is the adoption of mobile wallets as a payment method.

Here are some key findings from a recent study conducted by Forbes about the ways that Gen-Z is using the mobile wallet.

SMS (“short message service”) and mobile wallet marketing have emerged as powerful tools for businesses to connect with their customers in real-time.

Both offer unique advantages, but it's essential to understand their differences to leverage them effectively.

Here are some of the recent findings from Forbes (2023) on the way that American consumers are using mobile payments for a variety of financial transactions.

What makes mobile wallet campaigns so effective?

Let’s follow along a hypothetical consumer, Sarah, from the beginning of her consumer journey to redemption.