It’s not uncommon for people today to walk into a store with their phones, but without a physical wallet.

Our phones have become personal shopping assistants for a variety of activities—comparing prices, reading customer reviews, finding product locations, and more.

Mobile wallets–like Apple Wallet and Google Wallet–have become an integral part of consumers' lives, offering convenience and security while also serving as a powerful marketing channel.

Black Friday is more than just an annual shopping event. It's an opportunity for brands and retailers to connect with consumers and make a lasting impression. Here are some mobile strategies that brands are implementing to stand out and create a memorable in-store shopping experience for customers.